The Multimedia Push Service regularly pushes small packs of rich info-snacks to the subscribers, based on areas of their interest, at pre-defined intervals.

The different content and services provided can be discovered by the subscriber by any of the following means:

•  Promotions by the operator
•  Promotions by Navtej Singh Electronics LLC & TV/Print Content Partner
•  WAP site of the Operator

Unlike a WAP Push, a multimedia message is directly delivered to the mobile user’s handset. The subscriber does not have to actively “retrieve” the message.

This compelling consumer service is offered on a subscription basis, wherein the subscriber can register and subscribe through a WAP Portal, SMS, USSD, IVR and call to customer care.